Agency Bytes

Ep 010 – Todd Giannattasion, Tresnic Media

Featuring: Todd Giannattasion, Tresnic Media

In this episode, Todd and I spent time talking about a range of topics including various forms of content marketing, helpful vs. hypeful content marketing, leveling up your own identity through various forms of coaching, and the importance of putting out great energy.

Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands online and build engaged audiences in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what create a force multiplier for businesses.

Todd has been working in digital communications and marketing since 2003. Over that time, he's worked with some of the biggest companies in the world from Universal Records to BASF, and with growing startups and small businesses.

Connect with Todd:

http://tresnicmedia.com/
https://www.instagram.com/growthsuite/
https://www.linkedin.com/in/toddgiannattasio/
https://www.facebook.com/todd.giannattasio
https://twitter.com/growthsuite/
Free Resources: https://thegrowthsuite.com/free-resources/

Ep 009 – Chelsea Craig, Rhino Reviews

Featuring: Chelsea Craig, Rhino Reviews

In this episode, Chelsea and I talked about everything related to online reviews. We cover the need for reviews, how to ask for them - or not to ask for them - how and when to respond to them, and how brands need to leverage all the platforms at their disposal. We also really explored the need for brands to claim their pages and leverage employee reviews to attract better talent.

Chelsea, the founder of Rhino Reviews, works with businesses to protect their online reputation by growing and leveraging their online customer reviews. They offer the only fully managed review generation and reputation management program on the market. Every client receives a unique strategy based on their current reputation, where they wish to go, and the headwinds they might encounter. They work to improve both the external (Google, Yelp, FB, etc) as well as internal (Glassdoor, Indeed) reputation and take businesses from a reactive to a proactive position.

Chelsea has worked with over 80 businesses in all industries, including luxury construction, digital, energy, property management, healthcare, retail, hospitality, and education, to help build or repair their online reputation. She is both Google and Reputation Management certified and is a coach for Mike Volkin's Masterclass, teaching how to leverage testimonials to accelerate your business growth. She has also had the opportunity to be a guest on a variety of shows discussing industry changes, small business strategy, and how to build your reputation in the digital space.

Connect with Chris on LinkedIn and her website here.

Ep 008 – Mental Health Awareness for Agency Owners

This is a pretty special, and heavy episode that I’m excited to share with you. This episode was recorded and released within a week in order to get it out during October, near national mental health awareness day and during suicide prevention month.

Chris Free, President of Chromatic opened up to us all about the difficulties he faces with his mental health as a result of running his agency. We talked about the impact that overworking himself, being unable to define his actual role, and his inability to let go had on his physical and mental health. And, what he’s done to work on recovering and the positive impact that this has had on Chromatic’s culture of openness and vulnerability. If you or someone you know is struggling, please reach out and get some support. The national suicide prevention helpline is 988.

Chris is an accidental agency owner and recovering control freak. He's spent the last 15 years helping build an award-winning digital agency with a truly unique culture in the Drupal/WordPress space.

Connect with Chris on Twitter and his website here.

Ep 007 – Bill Kenney, Focus Lab

In my conversation with Bill, the CEO of a B2B Brand building agency that lives “Brand First,”, we discussed what he and his partners have done to scale at the rate they have while maintaining their culture, staunch values, and amazing work. We talked about how integrating EOS and surrendering to niching down were game changers for their agency.

Bill Kenney is co-founder, partner, and CEO of Focus Lab, a global B2B branding agency helping B2B companies connect with customers while leading their industries. Focus Lab’s past and current clients include Marketo, Salesloft, Zuora, Braze, Outreach, Launch Darkly, Twilio, Adobe, ASAPP, Luminate, Netflix, Shopify, and many others. Kenney is a member of the Fast Company Executive Board. He was born and raised on Martha’s Vineyard, MA. He holds a BFA from the University of Tampa, FL. He enjoys running, reading, and camping and currently resides in New Jersey with his wife and son.

Connect with Bill on LinkedIn and his website here.

Ep 006 – Bringing Digital In-house

Featuring: Don Seckler, Peak Inbound Marketing

In this episode, Don and I explored why creative and traditional agencies should bring digital in-house. Don lays out the plan for what it takes to build out an in-house digital marketing team to drive long-lasting results for clients and recurring revenue for your agency. Don shares some of his secret sauce on how he’s been leading digital marketing for agencies and really delivering amazing results for everyone.

Don Seckler, the founder of Peak Inbound Marketing, has over 25 years of experience in traditional direct response marketing. He has also been a digital marketer since the beginning. Don was one of the first to use Twitter, Facebook, and Google Ads. He was in the trenches as the web came to life in the mid-1990’s and has been developing and executing successful digital marketing campaigns since then.

Now Don drives digital marketing strategies for clients that generate hundreds of thousands of dollars worth of business.

He also has guest lectured at New York University and Baruch College in New York City. You can see Don speaking at various Meet Up groups and other events for a variety of industries around the U.S.

Don has worked in tv commercials, on the Seaside Heights New Jersey boardwalk, and once roadied for Cheap Trick.

Connect with Don on LinkedIn and his website here.

Ep 005 – LinkedIn for Agencies

Featuring: Julbert Abraham, AGM

Julbert is “The LinkedIn Guy”, so of course, we dug into the current state of how LinkedIn can help agencies position themselves as experts, how they can open lines of communications with their next clients, and how to fill their funnel with down-the-road clients. 

Julbert is widely known as “The LinkedIn Guy”. He is the Founder of AGM, a LinkedIn training firm based out of Kearny, New Jersey. Julbert is the author of the book “7 Steps to 7 Figures Using LinkedIn”. He is also the host of the Small Biz Tips podcast on iTunes, Spotify, and Stitcher where he interviewed Founders of some of America’s Fastest-Growing Companies.

He has been featured and mentioned on Social Media Examiner, Entrepreneur, eMarketer, BBC, Huffington Post, ROI-NJ, and NJ Business.

Julbert and his team have worked with over 700+ companies on 4 continents.

Originally from Haiti, Julbert speaks 3 languages and has an MBA from Northeastern University and he is a Professor at Baruch College in New York City.

Connect with Julbert on LinkedIn, Facebook, Instagram, YouTube, and watch his free LinkedIn training here.

Ep 004 – Building Your Agency Team ROI

Featuring: Elizabeth Eiss, Results Resourcing

Elizabeth and I discuss how agency owners can recognize their value and the ROI on the time they spend doing things OTHER than their CORE tasks, and most importantly, what to do once they know that. When and how to outsource, and where to find the right talent.

Connect with Elizabeth at resultsresourcing.com, access her ROI calculator here, and on LinkedIn

Ep 003 – Agency Dollars and Sense

Featuring: Abby Gallo, Terrain Bookkeeping

In this episode, I had the pleasure of speaking with Abby Gallo, from Terrain Bookkeeping. We dug into the essentials of what an agency needs to know about their books. We cover everything from the initial setup, the team an owner needs by their side, and the reports they need to know how and when to read.

Connect with Abby at TerrainBookkeeping.com and on LinkedIn