Contributors Welcome!
Do you know someone with expert knowledge on a topic that agency owners would love to hear about? Drop me a note, and let’s get them on!
Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
Featuring: Don Seckler, Peak Inbound Marketing
In this episode, Don and I explored why creative and traditional agencies should bring digital in-house. Don lays out the plan for what it takes to build out an in-house digital marketing team to drive long-lasting results for clients and recurring revenue for your agency. Don shares some of his secret sauce on how he’s been leading digital marketing for agencies and really delivering amazing results for everyone.
Don Seckler, the founder of Peak Inbound Marketing, has over 25 years of experience in traditional direct response marketing. He has also been a digital marketer since the beginning. Don was one of the first to use Twitter, Facebook, and Google Ads. He was in the trenches as the web came to life in the mid-1990’s and has been developing and executing successful digital marketing campaigns since then.
Now Don drives digital marketing strategies for clients that generate hundreds of thousands of dollars worth of business.
He also has guest lectured at New York University and Baruch College in New York City. You can see Don speaking at various Meet Up groups and other events for a variety of industries around the U.S.
Don has worked in tv commercials, on the Seaside Heights New Jersey boardwalk, and once roadied for Cheap Trick.
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
Featuring: Julbert Abraham, AGM
Julbert is “The LinkedIn Guy”, so of course, we dug into the current state of how LinkedIn can help agencies position themselves as experts, how they can open lines of communications with their next clients, and how to fill their funnel with down-the-road clients.
Julbert is widely known as “The LinkedIn Guy”. He is the Founder of AGM, a LinkedIn training firm based out of Kearny, New Jersey. Julbert is the author of the book “7 Steps to 7 Figures Using LinkedIn”. He is also the host of the Small Biz Tips podcast on iTunes, Spotify, and Stitcher where he interviewed Founders of some of America’s Fastest-Growing Companies.
He has been featured and mentioned on Social Media Examiner, Entrepreneur, eMarketer, BBC, Huffington Post, ROI-NJ, and NJ Business.
Julbert and his team have worked with over 700+ companies on 4 continents.
Originally from Haiti, Julbert speaks 3 languages and has an MBA from Northeastern University and he is a Professor at Baruch College in New York City.
Connect with Julbert on LinkedIn, Facebook, Instagram, YouTube, and watch his free LinkedIn training here.
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
Featuring: Elizabeth Eiss, Results Resourcing
Elizabeth and I discuss how agency owners can recognize their value and the ROI on the time they spend doing things OTHER than their CORE tasks, and most importantly, what to do once they know that. When and how to outsource, and where to find the right talent.
Connect with Elizabeth at resultsresourcing.com, access her ROI calculator here, and on LinkedIn
Thursday Aug 18, 2022
Thursday Aug 18, 2022
Featuring: Abby Gallo, Terrain Bookkeeping
In this episode, I had the pleasure of speaking with Abby Gallo, from Terrain Bookkeeping. We dug into the essentials of what an agency needs to know about their books. We cover everything from the initial setup, the team an owner needs by their side, and the reports they need to know how and when to read.
Connect with Abby at TerrainBookkeeping.com and on LinkedIn
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
Featuring: Karl Heine, creativeplacement
Karl and I dig into the shifting landscape of staffing and freelancing and what agencies can do to stand out and attract the right person.
Connect with Karl at creativeplacement.com and on LinkedIn
Friday Jul 15, 2022
Friday Jul 15, 2022
Featuring: Jamie Lieberman, Hashtag Legal
Would you believe that legal topics can be fun, interesting, and not overwhelming? Well, that’s exactly the tone of the conversation that Jamie and I had in this episode. We dug into agency/client contractual do’s and don’t’s as well as the fine line difference between employees and contractors and what agency owners should be aware of!
Get in touch with Jamie at Hashtag Legal: Web, Instagram, LinkedIn, The (Un)Business Podcast