Agency Bytes

Ep 011 – Kelly Campbell, Conscious Leadership Coach

Featuring: Kelly Campbell, Conscious Leadership Coach

In this episode, I got the opportunity to talk with someone who has truly impacted my current career and to who I’m just so grateful in many ways. To many, Kelly would be seen as a direct competitor, but the truth is, I’d be honored to lose a client to her. And, I’d recommend anyone who can work with her, should. All that to say, we talked a lot about her amazing coaching style, what lead her to this season of her career, what the exit from her agency looked like from an emotional decision-making standpoint, and how she’s helping make a global ripple effect in the consciousness leadership space.

After 14 years of starting, scaling and selling my own digital agency in New York, I love helping other agency leaders do the same. I work with established agencies in the creative and tech industries, typically from just under $1MM to $10+MM in annual revenue, looking to transform and committed to investing in themselves and the healthy growth of their organization. As a Conscious Leadership Coach, I take a unique and holistic approach to helping agencies level-up—and helping CEOs define the life they want to live. From first-hand experience I understand that agency ownership transcends numbers; it’s a journey that can be an emotional roller coaster or lead to a spiritual awakening. Usually both.

Before establishing Agency Growth Consultant LLC, I founded a digital marketing agency in 2003 (sold in 2016)—which was the recipient of several national and international awards for creative excellence and web technology innovation. I also founded a holistic health and wellness company in 2007 (sold in 2011), to educate consumers and help practitioners gain online visibility, as well as to increase enrollment at related educational programs across the United States.

Prior to these entrepreneurial successes, I served as Art Director for an international e-learning platform, Art Director for the web technology division of a financial services firm, and Graphic Designer for a branding and advertising firm. I am the IA & SEO Consultant to Facebook, and have been a consultant to dozens of nonprofits and creative agencies across the country, as well as organizations in the science, education, printing, publishing, luxury goods, manufacturing, distribution, entertainment, healthcare, wellness and technology industries.

I was trained by Al Gore and the Climate Reality Project as a Climate Reality Leader. I’m a proud graduate of the Goldman Sachs 10,000 Small Businesses Program, a member of the Forbes Business Council, and a writer for Forbes.com, as well as a volunteer with Soup Angels soup kitchen in Nyack, NY—serving those among the homeless, working poor, or living with mental or behavioral challenges.

Connect with Kelly on her website, on Consciousness Leaders, or grab her agency growth book.

Ep 011 – Lisa Cunningham, Treehouse Marketing

Featuring: Lisa Cunningham, Treehouse Marketing

In this episode, Lisa and I solved every agency’s project management and systems challenges. But really, we just explored some of their challenges, discussed a few amazing solutions, and why now, more than ever, the right tools and procedures are needed to help agencies win.

Lisa has been managing marketing projects in agencies and corporate marketing departments for more than 12 years and now serves agencies as Project Management and Operations consultant. She provides audits and system builds for small to medium-sized agencies that are booked with client work but require assistance in setting up or strengthening their systems as they scale.

Connect with Lisa on her website or on LinkedIn.

Ep 010 – Todd Giannattasion, Tresnic Media

Featuring: Todd Giannattasion, Tresnic Media

In this episode, Todd and I spent time talking about a range of topics including various forms of content marketing, helpful vs. hypeful content marketing, leveling up your own identity through various forms of coaching, and the importance of putting out great energy.

Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands online and build engaged audiences in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies are what create a force multiplier for businesses.

Todd has been working in digital communications and marketing since 2003. Over that time, he's worked with some of the biggest companies in the world from Universal Records to BASF, and with growing startups and small businesses.

Connect with Todd:

http://tresnicmedia.com/
https://www.instagram.com/growthsuite/
https://www.linkedin.com/in/toddgiannattasio/
https://www.facebook.com/todd.giannattasio
https://twitter.com/growthsuite/
Free Resources: https://thegrowthsuite.com/free-resources/

Ep 009 – Chelsea Craig, Rhino Reviews

Featuring: Chelsea Craig, Rhino Reviews

In this episode, Chelsea and I talked about everything related to online reviews. We cover the need for reviews, how to ask for them - or not to ask for them - how and when to respond to them, and how brands need to leverage all the platforms at their disposal. We also really explored the need for brands to claim their pages and leverage employee reviews to attract better talent.

Chelsea, the founder of Rhino Reviews, works with businesses to protect their online reputation by growing and leveraging their online customer reviews. They offer the only fully managed review generation and reputation management program on the market. Every client receives a unique strategy based on their current reputation, where they wish to go, and the headwinds they might encounter. They work to improve both the external (Google, Yelp, FB, etc) as well as internal (Glassdoor, Indeed) reputation and take businesses from a reactive to a proactive position.

Chelsea has worked with over 80 businesses in all industries, including luxury construction, digital, energy, property management, healthcare, retail, hospitality, and education, to help build or repair their online reputation. She is both Google and Reputation Management certified and is a coach for Mike Volkin's Masterclass, teaching how to leverage testimonials to accelerate your business growth. She has also had the opportunity to be a guest on a variety of shows discussing industry changes, small business strategy, and how to build your reputation in the digital space.

Connect with Chris on LinkedIn and her website here.

Ep 008 – Mental Health Awareness for Agency Owners

This is a pretty special, and heavy episode that I’m excited to share with you. This episode was recorded and released within a week in order to get it out during October, near national mental health awareness day and during suicide prevention month.

Chris Free, President of Chromatic opened up to us all about the difficulties he faces with his mental health as a result of running his agency. We talked about the impact that overworking himself, being unable to define his actual role, and his inability to let go had on his physical and mental health. And, what he’s done to work on recovering and the positive impact that this has had on Chromatic’s culture of openness and vulnerability. If you or someone you know is struggling, please reach out and get some support. The national suicide prevention helpline is 988.

Chris is an accidental agency owner and recovering control freak. He's spent the last 15 years helping build an award-winning digital agency with a truly unique culture in the Drupal/WordPress space.

Connect with Chris on Twitter and his website here.

Ep 007 – Bill Kenney, Focus Lab

In my conversation with Bill, the CEO of a B2B Brand building agency that lives “Brand First,”, we discussed what he and his partners have done to scale at the rate they have while maintaining their culture, staunch values, and amazing work. We talked about how integrating EOS and surrendering to niching down were game changers for their agency.

Bill Kenney is co-founder, partner, and CEO of Focus Lab, a global B2B branding agency helping B2B companies connect with customers while leading their industries. Focus Lab’s past and current clients include Marketo, Salesloft, Zuora, Braze, Outreach, Launch Darkly, Twilio, Adobe, ASAPP, Luminate, Netflix, Shopify, and many others. Kenney is a member of the Fast Company Executive Board. He was born and raised on Martha’s Vineyard, MA. He holds a BFA from the University of Tampa, FL. He enjoys running, reading, and camping and currently resides in New Jersey with his wife and son.

Connect with Bill on LinkedIn and his website here.

Ep 006 – Bringing Digital In-house

Featuring: Don Seckler, Peak Inbound Marketing

In this episode, Don and I explored why creative and traditional agencies should bring digital in-house. Don lays out the plan for what it takes to build out an in-house digital marketing team to drive long-lasting results for clients and recurring revenue for your agency. Don shares some of his secret sauce on how he’s been leading digital marketing for agencies and really delivering amazing results for everyone.

Don Seckler, the founder of Peak Inbound Marketing, has over 25 years of experience in traditional direct response marketing. He has also been a digital marketer since the beginning. Don was one of the first to use Twitter, Facebook, and Google Ads. He was in the trenches as the web came to life in the mid-1990’s and has been developing and executing successful digital marketing campaigns since then.

Now Don drives digital marketing strategies for clients that generate hundreds of thousands of dollars worth of business.

He also has guest lectured at New York University and Baruch College in New York City. You can see Don speaking at various Meet Up groups and other events for a variety of industries around the U.S.

Don has worked in tv commercials, on the Seaside Heights New Jersey boardwalk, and once roadied for Cheap Trick.

Connect with Don on LinkedIn and his website here.

Ep 005 – LinkedIn for Agencies

Featuring: Julbert Abraham, AGM

Julbert is “The LinkedIn Guy”, so of course, we dug into the current state of how LinkedIn can help agencies position themselves as experts, how they can open lines of communications with their next clients, and how to fill their funnel with down-the-road clients. 

Julbert is widely known as “The LinkedIn Guy”. He is the Founder of AGM, a LinkedIn training firm based out of Kearny, New Jersey. Julbert is the author of the book “7 Steps to 7 Figures Using LinkedIn”. He is also the host of the Small Biz Tips podcast on iTunes, Spotify, and Stitcher where he interviewed Founders of some of America’s Fastest-Growing Companies.

He has been featured and mentioned on Social Media Examiner, Entrepreneur, eMarketer, BBC, Huffington Post, ROI-NJ, and NJ Business.

Julbert and his team have worked with over 700+ companies on 4 continents.

Originally from Haiti, Julbert speaks 3 languages and has an MBA from Northeastern University and he is a Professor at Baruch College in New York City.

Connect with Julbert on LinkedIn, Facebook, Instagram, YouTube, and watch his free LinkedIn training here.