Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Friday Feb 07, 2025
Friday Feb 07, 2025
Featuring: Matthew Fox
In episode 097 of Agency Bytes, I had the pleasure of speaking with Matthew Fox, a project leader, trainer, and operations consultant who specializes in conscious leadership and helping teams work better together.
Matthew opened up about his personal journey with imposter syndrome and how it led him to dive deep into self-development. Over the years, he’s explored frameworks like The 15 Commitments of Conscious Leadership and the Drama Triangle, which have shaped how he approaches leadership and team dynamics.
One of the biggest takeaways from our conversation? Project managers often spot cultural issues before leadership does. If your projects are struggling, it’s probably not just an execution problem—it’s a reflection of your agency’s culture.
We also dove into the importance of self-care for agency owners—something too many of us neglect. Matthew shared how shifting from reactive, fear-based leadership to solution-focused, conscious leadership can improve team morale, retention, and overall agency success.
Key Bytes
• Conscious leadership is essential for agency success.
• Self-discovery can lead to better team dynamics.
• Project managers are key to understanding agency culture.
• The drama triangle can hinder project success.
• Cultural challenges often stem from leadership styles.
• Self-care is crucial for effective leadership.
• Time management can improve agency operations.
• Creativity flourishes in a supportive environment.
• An open mindset leads to better problem-solving.
• Personal growth impacts professional relationships.Chapters
00:00 Introduction to Conscious Leadership
01:25 The Journey of Self-Discovery
03:27 Integrating Conscious Leadership in Agencies
06:16 Understanding the Drama Triangle
10:12 Cultural Challenges in Agency Leadership
11:34 The Shift from Command and Control
16:56 The Role of Self-Care in Leadership
20:50 Time Management and Agency Culture
24:03 Creativity Under Pressure
26:33 The Importance of an Open Mindset
27:31 Final Thoughts and Personal Reflections
Matthew Fox is a project leader, trainer, and operations consultant with a strong background in public speaking and critique, skilled at delivering constructive feedback that inspires action and change. A true people person with the ability to gain consensus among multiple stakeholders to drive projects to completion and achieve company objectives.
His professional background includes various positions in technology implementation, project management, facilitation, and end-user training. And has led and mentored cross-functional teams.
Matthew loves to give back. He is actively involved in several volunteer organizations, including the Digital Project Manager and the Evolutionary Power Institute.
Contact Matthew on LinkedIn.
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