Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Saturday Jan 04, 2025
Saturday Jan 04, 2025
Featuring: Brad Farris, Anchor Advisors
In episode 091 of Agency Bytes, I had the pleasure of chatting with Brad Farris from Anchor Advisors about one of the biggest challenges agency owners face — scaling their businesses. Together, we dig through some of the must-have habits that a CEO needs to find their version of success.
We dove into the mindset shifts that are crucial for growth, the tricky transition from being a consultant to stepping into a true coaching role, and why trust is absolutely essential when it comes to delegation.
Brad shared some incredible insights on how agency owners can break through that million-dollar revenue barrier, find real satisfaction in leadership, and avoid the endless cycle of overwork that so many of us fall into.
We also talked about building a healthy work culture and how shifting your perspective can make all the difference in solving problems.
And of course, we wrapped things up with some rapid-fire questions to get a few personal insights from Brad — always a fun way to end the conversation!
It’s a great episode packed with value, and I can’t wait for you to listen.
Key Bytes
• Success is driven less by what you do than who you decide to be.
• The biggest hurdle to growth is often internal.
• Transitioning from doing to orchestrating is crucial for agency growth.
• Micromanaging can lead to decreased performance in teams.
• Finding satisfaction in seeing others succeed is key.
• Overworking does not equate to better results.
• Taking breaks can simplify overwhelming problems.
• A healthy work culture is essential for team morale.
• Trusting your team is vital for effective delegation.
• It's important to recognize that not everything is as critical as it seems.Chapters
00:00 Introduction to Agency Growth Challenges
03:02 Mindset Shift: From Consulting to Coaching
05:50 Overcoming the Million-Dollar Barrier
08:58 The Importance of Trust in Delegation
12:07 Finding Satisfaction Beyond the Craft
15:07 Breaking the Cycle of Overwork
18:01 The Power of Perspective in Problem Solving
20:58 Creating a Healthy Work Culture
23:51 Rapid Fire Questions and Closing Thoughts
Brad Harris from Anchor Advisors is known for helping agency and expert firm owners grow through the $1M—2M barrier to become thriving $3M —$5M agencies.
For over twenty years, Brad has worked alongside agency owners to help them sharpen their focus, raise their prices, and hire better people so that their firms can scale.
In his work with hundreds of agency owners, he’s learned that success is driven less by what you do than who you decide to be, and the biggest hurdle to your agency’s growth is between your ears.
Contact Brad on his website, or take his leadership assessment.
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