Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Monday Sep 09, 2024
Monday Sep 09, 2024
Featuring: Jason Swenk, Agency Mastery 360
Episode 75 is by far the Swenkiest of all episodes. I had the absolute pleasure of sitting with Jason Swenk, who is hands-down one of the most systemized agency coaches I’ve had the opportunity to speak with. Jason shares the secrets behind building and selling a successful agency, highlighting the power of clarity, positioning, and a solid offering. We dive into the essential pillars of agency growth, from prospecting and sales to leadership and operations. His advice? Stay committed to one goal until you succeed and keep showing up consistently. This is a must-listen for any agency owner looking to scale!
Key Takeaways
• Clarity, positioning, and offering are foundational elements for building a successful agency.
• Prospecting, sales, delivery, operations, and leadership are key systems for agency growth.
• Focus on one commitment until success and be consistent in your efforts.
• Building strategic partnerships and relationships is crucial for agency success.
• Regularly assess and reset your agency's systems and processes to adapt to growth and changes in the market.Chapters
00:00 Introduction and Background
03:01 The Foundation of Clarity, Positioning, and Offering
09:59 The Key Systems for Agency Growth
22:55 Strategic Partnerships: Unlocking New Opportunities for Agency Growth
26:04 Assessing and Resetting: Adapting Your Agency's Systems for Growth
Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster.
Jason is the author of the definitive guide to growing an agency from scratch to two 8-figure enterprises. He is one of the most sought-after advisors to agencies worldwide, thanks to his 8-system framework that has proven successful in scaling his own agency. His expertise has attracted clients like AT&T, Hitachi, and Lotus Cars, ultimately leading to the successful sale of his agency.
Contact Jason on his website.
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