Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Monday Aug 12, 2024
Monday Aug 12, 2024
Featuring: Karl Sakas, Sakas & Company
In episode 070, I got to dive into the world of agency mergers and acquisitions with Jonathan Baker, the head of the M&A practice at Punctuation. Jonathan uncovers the secrets behind successful deals in the marketing services industry, shedding light on common pitfalls like leadership changes and cultural mismatches that can derail even the most promising mergers.
Discover the key elements that make an agency stand out to potential buyers, including the power of recurring revenue and strategic positioning. Jonathan shares his expert insights on valuation and talks through the sellability index, a tool that helps agencies measure their readiness for acquisition.
We explore the latest trends in M&A, the art of succession planning, and why it's crucial for founders to delegate and step back from daily operations. Whether you're looking to buy, sell, or simply learn more about the dynamics of agency mergers, this episode is packed with valuable information and actionable advice.
Bytes of Interest
• Factors that can cause deals to fail include leadership changes and cultural fit issues.
• Recurring revenue and positioning are important factors in making an agency attractive for acquisition.
• Valuation should be done annually as part of the business planning process.
• The sellability index can help agencies track their progress towards becoming sellable.
• Trends in M&A include a higher number of interested buyers than sellers.
• Succession planning should consider factors such as age, long-term goals, and the presence of a capable successor.
• Founders should delegate and extract themselves from day-to-day operations to enable growth.
• Personal goals and fulfillment should guide business decisions.Chapters
00:00 Introduction and Background
02:11 Factors that Impact the Success of M&A Deals
05:59 The Importance of Recurring Revenue and Positioning in Agency Acquisition
08:41 Valuation and the Sellability Index: Tools for Agency Planning
19:58 Succession Planning: Considerations for Founders
22:38 Delegation and Growth: Extracting Founders from Day-to-Day Operations
25:02 Aligning Business Decisions with Personal Goals
Karl Sakas helps digital agency owners ‘Work Less’ and ‘Earn More’… while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including 'Work Less, Earn More'—and more than 400 articles on agency management. When he’s not helping clients, Karl volunteers as a bartender on an antique train.
Contact Karl:
Articles: https://sakasandcompany.com/adding-new-services/
Freebies: https://sakasandcompany.com/free-resources-for-agencies/
Book: https://worklessearnmorebook.com/
Workshop: https://sakasandcompany.com/agency-lead-gen-training/
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