Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Friday Jul 12, 2024
Friday Jul 12, 2024
Featuring: Jenny Magic, Build Better Change
In episode 067, I had an enlightening conversation with Jenny Magic, founder and author of "Build Better Change." We delved into the tough but crucial challenges of implementing internal change within organizations and explored how agencies can play a pivotal role in fostering adoption. Jenny passionately emphasizes the significance of building long-term client relationships and partnering through the change and adoption journey.
Jenny sheds light on the necessity for agencies to identify potential roadblocks early and engage in difficult conversations upfront to ensure smooth implementation. She shares invaluable tips, such as validating project needs with multiple stakeholders, conducting confidential inquiry interviews to uncover hidden challenges, and prioritizing trust and rapport with clients. Jenny also underscores the importance of empathy, employee engagement, and psychological safety within organizations.
This episode is packed with practical advice and insights for agencies looking to drive successful change and make a lasting impact. Don’t miss out on Jenny’s expert strategies and thoughtful perspectives!
Key Takeaways
• Building long-term relationships with clients is crucial for agencies to ensure successful implementation of projects.
• Agencies should surface potential roadblocks and have difficult conversations early on in the process.
• Validating the need for a project with multiple stakeholders and obtaining senior-level buy-in is important for successful adoption.
• Conducting confidential inquiry interviews can help uncover potential challenges and build trust with clients.
• Empathy, employee engagement, and psychological safety are key factors in fostering adoption within organizations.
Chapters
00:00 Introduction and Background
07:08 The Impact on Agencies
12:11 Surfacing Roadblocks: Having Difficult Conversations
23:11 The Importance of Relationships and Change
27:04 Final Advice: This Too Shall Pass
When leaders want to win back employee willingness, accelerate innovation, and reduce change fatigue, they call Jenny Magic. As a nationally recognized speaker, author, and advisor, Jenny is the founder of Build Better Change and co-author of the organizational change bestseller, Change Fatigue: Flip Teams From Burnout to Buy-In (2023). She has successfully led extensive projects with renowned organizations throughout her career, including Sesame Workshop, AARP, Citrix, Prudential, Acxiom, Alcon, Purdue University, Experian, US Bank, Cisco, and many others. She loves using the marketing strategies she's honed over two decades to motivate teams to do their best work.
Contact Jenny on her website or LinkedIn and learn about her book here.
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