Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Saturday Jun 15, 2024
Saturday Jun 15, 2024
Featuring: Selena Thiele, Office Mercenary
In this episode I have a great conversation with Selena Thiele, the founder of Office Mercenary, about why the key to winning is delegation. She discusses the concept of virtual assistants and the benefits they bring to businesses. She shares her own experience of feeling overwhelmed as a small business owner and how she started Office Mercenary to provide specialized support to entrepreneurs. Selena emphasizes the importance of finding the right virtual assistant and building long-term client relationships. She also highlights the challenges of delegating tasks and setting boundaries. Selena provides insights into the types of tasks Office Mercenary handles and the role of standard operating procedures (SOPs) in effective delegation. She concludes with valuable business advice, including the importance of letting go of perfectionism and striving for good enough.
Key Takeaways
• Virtual assistants can provide specialized support to overwhelmed small business owners.
• Building long-term client relationships is beneficial for both the client and the virtual assistant.
• Delegating tasks and setting boundaries are essential for effective collaboration with a virtual assistant.
• Standard operating procedures (SOPs) can streamline delegation and ensure consistent quality.
Chapters
00:00 Introduction and Background
01:02 The Concept of Office Mercenaries
02:23 The Impact of the Pandemic on the Virtual Assistant Industry
03:08 The Importance of Finding the Right Virtual Assistant
04:06 The Benefits of Long-Term Client Relationships
04:49 The Transformation After Delegating Tasks
06:16 The Types of Tasks Office Mercenary Handles
08:42 The Challenges of Delegating and Setting Boundaries
11:05 The Importance of Letting Go and Accepting 85% Quality
13:03 Low-Hanging Fruit for Delegation
15:44 The Definition of a Good Virtual Assistant
17:54 The Role of SOPs and Systems in Delegation
19:59 Misconceptions About Virtual Assistants
22:57 Rapid Fire Questions
25:35 Invaluable Business Advice
Selena Thiele, with her business partner Alyssa, combined their almost 30 years of experience in office administration to found Office Mercenary in 2019. She is an expert in virtual assistance, bookkeeping, business services, and helping business owners get out of their own way. She and the Office Mercenary team provide various services to businesses that help them conquer their day-to-day struggles and focus on the most important goals. Online Business Management services are also provided for those ready to take the next step in growth, organization, and kicking butt. Selena enjoys her pets, travel, video games, reading, and gardening in her spare time.
Contact Selena on her website, Instagram, Facebook, personal LinkedIn, company LinkedIn, or TikTok.
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