Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Friday Jun 07, 2024
Friday Jun 07, 2024
Featuring: Jared Gibson, Outworks.io
In this episode, I had a great chat with Jared Gibson, co-founder of Outworks.io. Jared takes us through the journey of how Outworks.io came to be and how it shifted its focus to LinkedIn engagement for B2B professionals. We dive into the common struggles small business owners face in drumming up new leads. Originally, Outworks.io was all about email lead generation, but they soon found their sweet spot on LinkedIn. Jared shares why building trust through LinkedIn engagement is key and gives us some tips on what kind of content really clicks on the platform. He also shares some top-level strategy on how to leverage relationship building tactics on LinkedIn to convert comments into sales. Plus, he talks about the importance of having an abundance mindset, being your true authentic self, and the benefits of working with competitors. Don't miss out on Jared's valuable insights!
Key Takeaways
• Outworks started as an email lead generation service before pivoting to focus solely on LinkedIn engagement for B2B professionals.
• Building trust through engagement is key on LinkedIn, and it is important to take a networking approach rather than a sales approach.
• Posting valuable and authentic content on LinkedIn can help establish credibility and attract engagement.
• Optimizing LinkedIn profiles and engaging with other users' posts can help break through the noise and build relationships.
• Having an abundance mindset and collaborating with competitors can lead to new opportunities and growth.Chapters
00:00 Origin of Outworks.io
01:00 Starting with Email Lead Generation
02:27 Pivoting to Focus on LinkedIn
03:42 Combining Email and LinkedIn Strategies
05:11 Posting Organic Content on LinkedIn
06:54 Engaging with the LinkedIn Algorithm
09:26 Types of Content that Work on LinkedIn
11:16 Bringing Authenticity to LinkedIn
13:56 Building Relationships and Trust on LinkedIn
17:07 Breaking Through the Noise on LinkedIn
18:24 Optimizing LinkedIn Profiles
20:18 Having an Abundance Mindset on LinkedIn
23:15 Personal Favorites and Tools
27:39 Invaluable Business Advice
Jared lives in Chicago (with his wife and two kids 5,7) where he is well-networked within the Chicago business community.
He co-founded a company called Outworks. They work with B2B CEOs, Entrepreneurs, and Sales & Marketing leaders who are looking to generate revenue through LinkedIn. He's a big believer in the power of networking on the platform to generate warm leads and has built a healthy engagement system that focuses on relationship-building over pushy sales tactics.
He's spent his career building and scaling businesses using these growth marketing and selling systems and decided to take that experience and provide the same value and support for other small to midsize businesses.
Connect with Jared on LinkedIn or on the Outworks.io website.
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