Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Friday May 31, 2024
Friday May 31, 2024
Featuring: Brooke Sellas, B Squared Media
In this episode, I got to interview Brooke Sellas, CEO of B Squared Media, a boutique digital marketing agency. We discuss Brooke's journey of starting her agency, the importance of social care, and bridging the gap between marketing and sales. Brooke shares valuable insights and advice for agency owners from her book, “Conversations that Connect.” and insights on how they leverage social care for their clients. We also briefly touched on navigating the intricacies of working side-by-side with a spouse.
Key Takeaways
• Starting an agency requires taking risks and seizing opportunities.
• Social care is about acquiring and retaining customers through social media.
• Social engagement is crucial for building brand loyalty and trust.
• Bridging the gap between marketing and sales is essential for business success.Chapters
00:00 Introduction and Background
03:00 Starting B Squared Media
06:00 Working with Spouse and Team Dynamics
09:00 Brooke's Role as CEO and Visionary
12:00 Defining Social Care
16:00 The Importance of Social Engagement
20:00 Bridging the Gap Between Marketing and Sales
28:00 New Hobbies, Tools, and Business AdviceBrooke Sellas is shaping the future of digital marketing, one conversation at a time. As a CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, "Conversations That Connect," she's charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast, or from one of two courses she teaches at the University of California, Irvine.
Contact Brooke and download B Squared Media’s 2023 Social Care Report here.
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