Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Friday May 10, 2024
Friday May 10, 2024
Featuring: Mary Ann Pruitt, Mosaic Agency
In this episode I got to sit with Mary Ann Pruitt, CEO and president of Mosaic Media, and discuss the need for specialized media buying expertise in the agency space. She explains how Mosaic Media helps agencies by providing media buying services without the high overhead costs. Mary Ann emphasizes the importance of collaboration and partnership between agencies and specialized service providers. She also discusses the evolution of media consumption and the impact of COVID-19 on media habits. Mary Ann recommends the book 'Miracle Morning' and advises listeners to trust their gut instincts in business.
Key Takeaways
• Specialized media buying expertise is crucial in the agency space to optimize return on investment.
• Collaboration and partnership between agencies and specialized service providers can lead to stronger client outcomes.
• The COVID-19 pandemic accelerated changes in media consumption habits, with older generations embracing online platforms and younger generations rediscovering traditional media.
• The book 'Miracle Morning' offers valuable insights on establishing morning routines for personal and professional growth.
• Trusting your gut instincts is important in business decision-making.
Chapters
00:00 Introduction and Background
07:01 The High Overhead Costs of Media
13:04 The Impact of Data and Micro-Targeting
27:24 Hobbies, Tools, and Business Advice
Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.
Her hard work and savvy strategy skills have led Mosaic to year-over-year growth, and have expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media.
Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along
with many others. She is passionate about passing on the experience that she has gained to eager professionals looking for actionable marketing tips.
Contact Mary Ann on her website.
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