Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Friday Oct 20, 2023
Friday Oct 20, 2023
Featuring: Danielle Fauteaux, Momentum Marketing
In this engaging episode, I'm joined by fellow agency coach Danielle Fauteaux for an insightful conversation about the world of agencies. We dive deep into the importance of niche specialization and how it can transform agency dynamics. Danielle shares valuable insights on how agencies can harness their niches to establish a stronger position, and effectively direct their marketing efforts within that space. We explore how this strategic niche focus can steer agencies away from the common "new business plateau" and optimize their overall operations.
Danielle also reveals her approach to helping agencies not only grow but also cultivate resilience and stability. Much like my philosophy, she empowers agency owners to define their unique vision of success and lets that vision guide their strategic efforts. Tune in for a rich discussion on agency dynamics and how to chart a course for lasting success.
Danielle is passionate about helping creatives recognize their value and place in this world; passionate about helping leaders regain control over their responsibilities; passionate about encouraging others to live more meaningful lives; and passionate about doing more with less.
While serving in support, client-facing, and leadership roles at multiple agencies, Danielle realized nobody really knows what they are doing; everyone’s just doing the best that they know how.
From there, she became determined to participate in the iterative building and optimization of various agencies to “level up” the entire ecosystems they likewise service through their own books of business.
A fellow agency coach, Danielle guides agencies through the Momentum Framework to achieve their revenue and profit goals while falling back in love with the mission they originally set out with.
Contact Danielle and listen to her podcast on her website.
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