Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Friday Jun 02, 2023
Friday Jun 02, 2023
Featuring: Marcel Petitpas, Parakeeto
In this episode, Marcel talks about how Parakeeto was born – how can smaller agencies leverage their data without enterprise software. Marcel talks about the value of the democratization of data within an organization where the cost of creating data has gone to zero and how to develop data management practices. We dug into systemic profitability issues in small agencies and the key metrics agencies should be watching out for to track predictable profitability. Marcel details the differences between delivery margins or the fundamental profitability of the offer and the cost of your services and what causes your delivery target to be below your goals. Similar to my coaching style, Marcel and his team don’t have a cookie-cutter approach to how an agency tracks numbers and defines success within an agency.
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.
Connect with Marcel on Instagram, Facebook, TikTok, or Twitter.
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