Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Thursday Feb 02, 2023
Thursday Feb 02, 2023
Featuring: Ken Jacobs, Jacobs Consulting & Executive Coaching
In this episode, Ken and I got to talk about the difference between being an owner and a true leader, how to lead and inspire in times of uncertainty, how transparent leads can or should be, and the differences between consulting, training, and coaching. We also tried really hard to remember the name of the book Ken was reading at the time of the recording. The book is "Give and Take. Why Helping Others Drives Our Success." by Adam Grant.
Ken Jacobs is the principal of Jacobs Consulting & Executive Coaching, which helps empower PR and communications leaders and executives to become more effective leaders. It does so via executive coaching.
His company also helps agencies grow business, manage for profitability, improve client service, and enhance team performance, communications and leadership skills, via training and consulting.
Prior to launching his companies, Jacobs spent 25 years in management and leadership positions with a number of PR agencies, including Ogilvy & Mather PR, Marina Maher (pronounced “Mar” like “Star!”) communications, Maloney & Fox, and Lippe Taylor.
Jacobs discusses leadership with some of the PR and communications industry’s most respected leaders via “Taking the Lead,” his quarterly leadership column in PRSA’s Strategies & Tactics, and the similarly named video podcast on his website and YouTube channel.
He's a regular presenter at PRSA Counselors Academy and various PRSA chapters. He loves living “Down The Shore” in Asbury Park, New Jersey. No Bruce sightings yet.
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