Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
Featuring: Lee McKnight Jr, RSW/US
In this episode, Lee and I talked a lot about how business development for agencies has evolved, what agencies can be doing to deepen their relationships and pipeline, some of the systems they could be using, and ways to differentiate themselves from other agencies. We also talked about the economics and logistics of keeping business development efforts in-house vs. outsourcing.
Lee McKnight Jr. is the Vice President of Sales for RSW/US in Cincinnati, Ohio. They are a new business development firm that works solely with agencies, PR, and marketing services firms. Lee earned his undergraduate degree at the University of Kentucky and JD from Cumberland School of Law in Birmingham, Alabama. After graduating from law school, he worked for an internet healthcare start-up in Nashville until the bubble burst in 2000.
Fast forward through some interesting marketing and sales positions to RSW/US where Lee has worked with agencies of all types to help drive their new business efforts. Married with two children, he’s a big fan of history, comics and horror novels, and plays in a few bands in Louisville and Cincinnati when time permits.
Connect with Lee at www.rswus.com or via email.
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